Belwith Products

During my internship at Belwith, I worked on various projects that helped elevate each brand, their online presence, and made them cohesive with each other. Through creating e-commerce content for Amazon and Wayfair, we streamlined the Hickory Hardware brand to make it comparable to our other brands such as Belwith Keeler and Keeler Brass Company. This process involved product shoots and photo editings, customer research, ux design, and more.

Hickory Hardware catalog cover featuring kitchen cabinet pull designs including American Diner, Crest, and Dover collections with various finishes and sizes; Lowe’s Top Collections logo.
Collage displaying various cabinet pulls and knobs with different designs and finishes, including Forge, Piper, Twist, Karat, Refined Rustic, Veranda, Maven, Skylight, and Woodward. Standard sizes and finishes like brass, chrome, and bronze are listed for each set.
Hickory Hardware advertisement featuring various cabinet handles and pulls, a person using kitchen cabinets, a map of Michigan, and the text 'Style You Can See. Quality You Can Feel.'
Hickory Hardware advertisement featuring a variety of cabinet pulls on a marble surface with the slogan 'Find the Perfect Finish.'
Hickory Hardware advertisement featuring a modern white kitchen with stainless steel appliances and green plants, promoting their home hardware products with the tagline 'Elevate Your Home.'
Hickory Hardware advertisement featuring a woman in a kitchen reaching for a cabinet handle, with the text 'Quality You Can Feel' and 'The trusted choice for accessible and reliable hardware solutions.'
Laptop displaying furniture hardware options on a website, with a modern ceramic vase and paintbrushes on the desk in sunlight.
Chrome cabinet handles displayed on a dark surface